How accurate is your digital analysis compared to in-person?

Many people wonder how reliable a digital colour analysis is compared to a traditional, in-person consultation. Below are answers to the most common questions and tips on getting the most accurate result possible.

Do I need to answer questions about colours I like?

We often ask about your personal colour preferences, but answering is completely optional. The information is only used as guidance if it’s a close call between two seasons. Feel free to add more photos or clarify your answers – we work with your analysis until we feel confident about the result.

What if I have dyed hair?

Your natural hair colour is central when determining your colour season. If you’ve dyed your hair, please also send photos where your natural hair colour is visible. This helps us make a more accurate assessment.

Do you use HEX codes in the analysis?

No. We don’t extract colour codes from images, as this method rarely gives reliable results. Assessing skin tone in particular requires practice and a trained eye. Technology may support us more in the future, but for now, human expertise produces the best results.

How accurate is the digital analysis?

Our experience is that both digital and in-person analyses have their own challenges. After many completed analyses, we’ve developed a practised eye and a clear process. In the digital format, lighting and white balance in photos are the biggest challenges. To help us see your colours correctly, we always recommend photographing yourself in natural daylight.

With good photos and the right methodology, a digital analysis can provide recommendations just as reliable as an in-person meeting. The result is based on the same careful assessment of skin tone, eyes, and hair – but in a digital format.

Read more about how to prepare your photos in Photo preparation and timing. Curious to see it in action? Try our free digital colour draping for an instant first impression. Ready to try it yourself? Book a Bespoke Analysis.