Two questions: what should I consider regarding patterns? And should I go for pure white or more natural/cream white?

When you’ve been analysed as True Summer – sometimes called Cool Summer – it’s important to choose patterns and shades of white that harmonise with your cool, muted colour palette. Here are some guidelines to follow.

Patterns and contrasts

• Focus on medium contrasts instead of sharp black-and-white combinations.
• Choose patterns with soft colour transitions and motifs that look like watercolours or have a subtle “brushstroke-like” effect.
• Small florals, subtle stripes, or paisley work well as long as the colours stay within the cool and somewhat muted palette.
• Avoid overly strong colour contrasts – they can take over and make you disappear.

Examples of suitable patterns

1. Small floral prints in cool pastels.
2. Striped garments in muted blue or grey tones.
3. Watercolour-like motifs where colours blend together.
4. Paisley in cool pink, lavender, or grey-blue.

The right choice of white

• Cream white usually feels too warm for you.
• Pure white works, but can sometimes feel too sharp against your skin tone.
• The best option is a cool, soft white with a hint of grey – think pearl or very light grey.

By sticking to patterns with soft contrasts and a cool shade of white, you can create a wardrobe that lifts your features and looks elegant year-round.

Curious about more white shades? Read Ivory – warm or cool?. For personal advice, book our Bespoke Analysis.